----Co-Editor, Special Issue in the Journal of Global Marketing, 2010.
----Invited guest speakers in both academic and business communities, including Sheffield University and Kent University in the United Kingdom; the Chinese University of Hong Kong; City University of Hong Kong; and the Barbados Investment and Development Corporation (BIDC), a government agency. 1。主持的课研项目情况
起止年月
科研项目名称
项目来源及类别
项目经费
11.05 (in progress)
Role: Co-Investigator (PI: Dirk De Clercq, Brock University)
Learning Advantages of Newness in Early Internationalization: An Investigation of Underlying Mechanisms and Performance Effects
Social Sciences and Humanities Research Council of Canada
CAD$86,851
2009. 05 (in progress)
Role: Principal Investigator
Consumer Responses to Negative Product Publicity
CAD$66,342
2010. 05 (in progress)
Role: Co-Investigator (PI: Michel Laroche, Concordia University)
Marketing Communications to Multicultural Consumers
CAD$166,200
2003-2006 (completed)
Internationalization of Chinese Entrepreneurial Firms
Competitive Earmarked Research Grant (CERG),
Research Grants Council of Hong Kong
HK$334,000
2009-12 (in progress)
Role: Co-Investigator (PI: Yuan Lu, the Chinese University of Hong Kong)
Strategic Management of Corporate Social Responsibility Programs in Hong Kong and the Chinese Mainland
HK$590,640
2。论文发表、专著出版：
论文或专著题目
何年何月在何刊物发
表或何出版社出版
本人承担部分及字数（注明排名）
De Clercq, D., Sapienza, H.J., Yavuz, R.I, Zhou, Linaix. (forthcoming). “Learning and Knowledge in Early Internationalization Research: Past Accomplishments and Future Directions”
Forthcoming 2012
Journal of Business Venturing. (SSCI 0883-9026)
(top-tier journal)
Authors are listed alphabetically (equal contribution)
Zhou, Lianxi and Paul Whitla (forthcoming). “How Negative Publicity Influences Consumer Attitudes: The Mediating Role of Moral Reputation”
Journal of Business Research. (SSCI 0148-2963)
Lead role
Barnes, Bradley, Dorothy Yen, and Lianxi Zhou. “Investigating Guanxi Dimensions and Relationship Outcomes: Insights from Sino-Anglo Business Relationships”
Industrial Marketing Management, Volume 40, Number 4, 510-521, 2011 (SSCI 0019-8501)
Major role
Kaynak, Erdener and Lianxi Zhou, “A Special Issue on Brand Equity, Branding, and Marketing Communications in Emerging Markets”
Journal of Global Marketing, Volume 23, Number 3, 171-176, 2010
Co-Lead role
Lu, Yuan, Zhou, Lianxi, Bruton, Garry and Li, Weiwen. “Capabilities as A Mediator Linking Resources and International Performance of Entrepreneurial Firms in an Emerging Economy”
Journal of International Business Studies. Volume 41 Number 3, 419-436, 2010 (SSCI 0047-2506)
Zhou, Lianxi, Yang, Zhiyong and Hui, Michael, K. “Non-Local or Local Brands? A Multi-Level Investigation into Confidence in Brand Origin Identification and Its Strategic Implications”
Journal of the Academy of Marketing Science. Volume 38, Number 2, 2010. (SSCI 0092-0703)
Zhou, Lianxi, Barnes, Bradley and Lu, Yuan. “Entrepreneurial Proclivity, Capability Upgrading and Performance Advantage of Newness among International New Ventures”
Journal of International Business Studies. Volume 41, Number 5, 882-905, 2010. (SSCI 0047-2506)
Poon, Patrick, Lianxi Zhou, and T.S. Chan. "Social Entrepreneurship in a Transitional Economy: A Critical Assessment of Chinese Entrepreneurial Firms,"
Journal of Management Development, Volume 28, Number 2, 94-108, 2009
Zhou, L., Teng, L. and Poon, Patrick. “Susceptibility to Global Consumer Culture: A Three-Dimensional Scale”
Psychology & Marketing. Volume 25, Number 4, 336-351, 2008.
(SSCI 0742-6046)
Zhou, L. and Amy Wong. “Exploring the Influence of Product Conspicuousness and Social Compliance on Purchasing Motives of Young Chinese Consumers for Foreign Brands”
Journal of Consumer Behavior, Volume 7, Number 1, 1-14, 2008.
Zhuang, G., Wang, X., Zhou, Lianxi. and Zhou, Nan. “Asymmetric Effects of Brand Origin Confusion: Evidence from the Emerging Market of China”
International Marketing Review. Volume 25, Number 4, 441-457, 2008. (SSCI 0265-1335)
Zhou, Lianxi. “The Effects of Entrepreneurial Proclivity and Foreign Market Knowledge on Early Internationalization”
Journal of World Business. Volume 42, Number 3, 289-293, 2007. (SSCI 1090-9516)
Single author
Zhou, L., Wu, W.P and Luo, Xueming. “Internationalization and the Performance of Born-Global Firms: The Mediating Role of Social Networks”
Journal of International Business Studies. Volume 38, Number 4, 673-690, 2007. (SSCI 0047-2506)
Hui, Michael K., Alan C. Tse, and Lianxi Zhou. “Interaction between Two Types of Information on Reactions to Delays”
Marketing Letters, 17 (2): 151- 162, 2006 (SSCI 0923-0645)
Important role
Wong, A. and Zhou, Lianxi. “Determinants and Outcomes of Relationship Quality: A conceptual Model and Empirical Evidence”
Journal of International Consumer Marketing. Volume 18, Number 3, 81-105, 2006.
Chen, Joseph, Aung, May, Zhou, Lianxi and Kanetkar, V. “Chinese Ethnic Identification and Conspicuous Consumption: Are There Moderators or Mediators Effect of Acculturation Dimensions?”
Journal of International Consumer Marketing. Volume 17, Number 2/3, 117-136, 2005.
Luo, X., Zhou, Lianxi. and Liu, S. “Entrepreneurial Firms in the Context of China’s Transition Economy: An Integrative Framework and Empirical Examination”
Journal of Business Research. Volume 58, Number 1, 227-284, 2005. (SSCI 0148-2963
Zhou, Lianxi. “A Dimension Specific Analysis of Performance, Service Quality and Satisfaction in China’s Retail Banking”
Journal of Services Marketing. Volume 18, Number 7, 534-546, 2004. (SSCI 0887-6045)
Hui, M. and Zhou, Lianxi. “Country-of-Manufacture Effects for Known Brands”
European Journal of Marketing. Volume 37, Number 1, 133-153, 2003. (SSCI 0309-0566)
Zhou, Lianxi. and Hui, M. “Symbolic Value of Non-Local Origin in the PRC: The Case of Inconspicuous Products”
Journal of International Marketing. Volume 11, Number 2, 2003. (SSCI 1069-031X)
Zhou, Lianxi. and Wong, A. “Consumer Impulse Buying and In-Store Stimuli in Chinese Supermarkets”
Journal of International Consumer Marketing. Volume 16, Number 2, 37-53, 2003.
Hui, Michael K. and Zhou, Lianxi. “Linking Product Evaluations and Purchase Intention for Country-of-Origin Effects”
Journal of Global Marketing. Volume 15, Number 3/4, 95-116, 2002.
Laroche, M., Kirpalani, V.H., Pons, F. and Zhou, Lianxi. “A Model of Advertising Standardization in Multinational Corporation”
Journal of International Business Studies. Volume 32, Number 2, 249-266, 2001. (SSCI 0047-2506)
Zhou, Lianxi, Iain, Murray and Zhang, Zhiyong. “People’s Perceptions of Foreign Hotel Chain in China’s Market - An Empirical Study of the Effects of Country-of-Origin and Corporate Identity”
Journal of Travel & Tourism Marketing. Volume 11, Number 4, 43-65, 2001. (SSCI 0523-4678)
Laroche, Michel, Kim, Chankon and Zhou, Lianxi. “Brand Familiarity and Confidence as Determinants of Purchase Intention: An Empirical Test in a Multiple Brand Context”
Journal of Business Research. Volume 37, Number 1, 115-120, 1996. (SSCI 0148-2963)
Hui, Michael K. and Lianxi Zhou. "How Does Waiting Duration Information Influence Customers' Reactions to Waiting for Services?"
Journal of Applied Social Psychology, 19: 2111-2117, 1996 (SSCI 0021-9025)
Laroche, Michel, Hui, Michael K. and Zhou, Lianxi. A Test of the Effects of Competition on Consumer Brand Selection Processes
Journal of Business Research. Volume 31, Number 1, 171-181, 1994. (SSCI 0148-2963)
Publications in Refereed Chinese Journals
Zhang, Guijun, Nan Zhou, and Lianxi Zhou. “The Dilemma in Global and Local Brand Confusion among Young Chinese Consumers”
Finance and Economics (财贸经济), 7 (302): 125-133. (CSSCI)
Zhang, Guijun, Nan Zhou, and Lianxi Zhou. “Ethnocentrism, Brand Characteristics, and Consumer Preference”
Management World (管理世界), 7: 85-94. (CSSCI)
Zou, Gang, Zuhui Huang, and Lianxi Zhou. “Foreign Market Entry Strategy: Evidence from China’s Small and Medium-Sized Enterprises”
Finance and Economics (财贸经济), 6 (295): 87-90. (CSSCI)
Book (in Chinese)
Li, Weining, Lianxi Zhou, Yuan Lu, and Hailin Lan. “Research on the Effects of Top Management Team, Network Resource and Government Resource on Internationalization Capacity and Performance in Chinese Small and Medium-sized Enterprises”
Beijing: Economic Science Press, ISBN 978-7-5058-9537-9, September 2010.
